Panniers

As a lover of the simplicity of the bicycle, it has always boggled my mind how expensive a pair of waterproof bike panniers can be!  As a poor student and an avid cyclist I decided I couldn't take it...  

One Summer I set out to develop my own bike panniers and see if I couldn't beat the high prices marked by name brands.  I developed my own designs and was pleased to find my prices lower than those I gawked at in stores.  I made an amateur advertisement and began marketing and right off the bat began getting sales!  All was well until I began filling orders and realized that being your own designer, manufacturer, and salesperson is only cheap when you don't pay yourself for your time.  In the end the operation was highly unsustainable, but I do not consider the project a failure!  The exercise taught me much about what it takes to run a small startup.